MARKET SAVVINESS IS CRUCIAL FOR A LEARNING ORGANIZATION
On one hand it is clear that changes are speeding up, in business, technology, the market, legislation, demographics and so on. It is a challenge to keep up to date with all these new developments. On the other hand there is an increased focus on the inner workings of an organization. Most of the attention is directed towards restructuring, lay-offs and financial survival. This paradox creates even more challenges and thus tension. The more you focus internally, the more you miss threats as well as opportunities in the marketplace. Your internal, operational focus widens the gap with the frontrunners in your industry. If you want to be a frontrunner yourself, you have to make sure that your organization learns continuously from these external trends. And then you have to adapt yourself to these new learnings and conditions. Therefore it is crucial to build a team of explorers, who continuously monitor the market and propose changes for the internal way of working. It is like