SALES & SERVICE GO HAND IN HAND
Last week I had to buy a new TV, so I went to several stores for orientation. I am not up to date on the latest technologies in that industry, though. And that is what happened, I was bombarded with jargon out of that world (LED, LCD, HD, 50 Hz, 100 Hz, 32 inch, 40 inch, digital subscriptions etc). In one shop they only explained about the TV, which was on sale, and where I was just standing as the salesrepr approached. He made no other suggestions or explanations. In the second shop, I did get an excellent technical explanation of the possibilities. The best, however, was a demo of one 50Hz TV which was placed next to a 100 Hz TV. In that way I could really see the difference in quality. What surprised me most is that no salesrepr actually asked what kind of a TV viewer I was. In other words what my needs were. So, no questions, as to how many hours I watch TV, whether I watch DVD’s with surround sound, how many people does my family consists of, whether I want to connect my stere