Posts

Showing posts from September 21, 2010

AMAZON’S Backlog in Building Earth's Most Customer-Centric Company

Image
Last week I did read an article in TechCrunch that Amazon now accepts American Express membership rewards points for purchases on Amazon.com. Well this is good news, I thought, as I have quite some points to use. So, I logged into the specific page on Amazon to link both accounts. I just had to fill in a few details regarding my American Express account and then hit the last button ‘Link rewards account’. But........ nothing happened, I expected a confirmation page which tells me that everything is linked now, but no reaction at all. I could only see that my cursor was back at the place where I first provided my details. So, I tried again and again, but every time no result. Pff, this was frustrating. While I was so happy with the possibility of buying books from my points. What to do next? I had to get in touch with customer service. This is where we get in an area where there is a huge opportunity for improvement. It is very difficult to find a way to email/contact customer serv